Othman was born from the vision of three friends, with different life experiences but united by a constant: the passion for fashion and design.

Keihan Rezgar Othman, our Creative Director, is the beating heart of our brand and the creative mind behind our style. The latter is influenced both by his homeland and by his academic and work experiences carried out in Europe. After various experiences in important brands, he chose to explain his vision by creating his own brand, trying to give his creations a uniqueness that reflects his stylistic identity.
The thought behind the brand concerns the symbol of the circle, which symbolizes the entirety of his life: from his birth in Iraq, the land of the two rivers, to his European experiences, passing through his move to Switzerland at the age of four. A total change, the clash between completely different cultures is the backbone for the brand's identity and are an important source of inspiration for his creations.

Egzon Beshiraj, takes care of the backstage, the "invisible" part. Everything behind the release, creation and programming of a collection, as well as the latest trends of the moment are under his watchful eye. Thanks to his creative mind, he also makes sure that each collection conveys its uniqueness and reaches the public in an authentic and effective way.

Agan Beshiraj, supports the creative director in the creation of the garments. It also manages many aspects of the brand such as merchandise logistics, order sorting, returns management, customer support and warehouse inventory, ensuring the attention to detail and the proper functioning of everything that allows us to be what we are. His versatility and dedication are paramount to us.

VISION

Our vision includes wanting to become a reference point for the fashion industry by combining a unique style, sustainability and innovation. We want to be a unique brand, which expresses its uniqueness through the creation of high quality garments produced in an ethical and sustainable way. We want to inspire and promote a revolution in the fashion industry, redefining the concepts of elegance and sustainable production.

MISSION

Our mission is to offer a range of high quality products, in line with current trends, made with ecological materials and through ethical production processes.

We are committed to:

1.⁠ ⁠Create unique collections that combine tradition and modernity and that full fill the needs of a global and diverse audience.

2.⁠ ⁠Ensuring sustainable practices at every stage of production, from the procurement of materials to the delivery of products.

3.⁠ ⁠To offer high-quality garments made with particular attention to detail and durability.

4.⁠ ⁠To guarantee a top-notch shopping experience that includes special attention to customer relations, fast delivery and a simple and transparent returns policy.


5.⁠ ⁠Collaborate with selected suppliers and manufacturers, who share our values and who are attentive to equality, safety at work and respect for human dignity.

With each collection we aim to dress our customers in an elegant and at the same time innovative way, always offering new and unique styles.